White Papers

DeHavilland Associates has created the following resources for businesses and individuals interested in education outreach:

• Unlocking the Full Spectrum of Community Support - This briefing, targeted toward school and district leaders, outlines the major trends that make up 'the new normal' and lays out the many ways in which community stakeholders can improve the inputs and outcomes of public education in this new environment.
  (PDF format here)

• The SAI Guide to Building Effective STEM Education Programs - Written for NASSMC's new STEM Accelerator Initiative, this guide offers step-by-step guidance on building an effective education initiative.
  (PDF format here)

• Business Coalition Leaders Speak Out on Education - Results of a DeHavilland Associates survey of coalition leaders on their work in education; includes information on their interests, activities, priorities, and experiences, along with their advice to schools and districts.
  (PDF format here)

• Community/School Partnerships: A National Survey - Results of a DeHavilland Associates survey of district and school leaders on their work with community partners; includes information on current practices along with rankings of current and prospective partners.
  (PDF format here)
  Bonus: PPT presentation on the survey from NASSMC Coalition Directors' Meeting here.

• Resource Guide for Education Outreach Professionals - Resources for education outreach professionals interested in understanding the K-12 market and designing, promoting, and evaluating effective education outreach programs.
  (HTML format here) (PDF format here)

• How to Measure the Performance of Your Outreach Programs - Outlines the ways in which you can track and measure your education outreach program to determine ROI and initiate a continuous improvement cycle.
  (HTML format here) (PDF format here)

• Tools for Marketing Your Education Outreach Program - An introduction to the primary marketing channels used in reaching the K-12 education market.
  (HTML format here) (PDF format here)

• Checklists for Education Outreach Campaign Design - A series of checklists to guide you in planning your campaign.
  (PDF format here)

• Notes from the 2005 Business Education Network Summit - An overview of the major themes presented at the first annual summit of the US Chamber of Commerce's Business Education Network on October 5-7, 2005.
  (HTML format here) (PDF format here)

• 7 Steps to Building Your Education Outreach Campaign - A white paper outlining a proven approach to campaign design that accommodates the needs of the education market and campaign sponsors.
  (HTML format here) (PDF format here)

• Options in Education Outreach - A white paper introducing a range of program models used by organizations supporting K-12 education.
  (HTML format here) (PDF format here)