Knowledge Center

DeHavilland Associates has created the following resources for businesses and individuals interested in education outreach:

• The SAI Guide to Building Effective STEM Education Programs - A new resource, written for NASSMC's new STEM Accelerator Initiative, offering step-by-step guidance on building an effective education initiative.
  (PDF format here)

• Business Coalition Leaders Speak Out on Education - Results of a DeHavilland Associates survey of coalition leaders on their work in education; includes information on their interests, activities, priorities, and experiences, along with their advice to schools and districts.
  (PDF format here)

• Community/School Partnerships: A National Survey - Results of a DeHavilland Associates survey of district and school leaders on their work with community partners; includes information on current practices along with rankings of current and prospective partners.
  (PDF format here)
  Bonus: PPT presentation on the survey from NASSMC Coalition Directors' Meeting here.

• Resource Guide for Education Outreach Professionals - Resources for education outreach professionals interested in understanding the K-12 market and designing, promoting, and evaluating effective education outreach programs.
  (HTML format here) (PDF format here)

• How to Measure the Performance of Your Outreach Programs - Outlines the ways in which you can track and measure your education outreach program to determine ROI and initiate a continuous improvement cycle.
  (HTML format here) (PDF format here)

• Tools for Marketing Your Education Outreach Program - An introduction to the primary marketing channels used in reaching the K-12 education market.
  (HTML format here) (PDF format here)

• Checklists for Education Outreach Campaign Design - A series of checklists to guide you in planning your campaign.
  (PDF format here)

• Notes from the 2005 Business Education Network Summit - An overview of the major themes presented at the first annual summit of the US Chamber of Commerce's Business Education Network on October 5-7, 2005.
  (HTML format here) (PDF format here)

• 7 Steps to Building Your Education Outreach Campaign - A white paper outlining a proven approach to campaign design that accommodates the needs of the education market and campaign sponsors.
  (HTML format here) (PDF format here)

• Options in Education Outreach - A white paper introducing a range of program models used by organizations supporting K-12 education.
  (HTML format here) (PDF format here)